How do you get the best price out of your home in a seller’s market like Chicago?

This is a great question, but I think the better question is “How do I switch my traditional home sale to an empowered home sale so I can get the maximum amount of money for my house?”

The way to do that is to change the way homes are sold in that particular market. Traditionally, agents create marketing that focuses on bringing in one specific buyer who will come in, schedule a showing, and possibly bring you an offer. When you get into negotiations with that buyer, it can sometimes leave you wondering if you left a better offer on the table.

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I think every seller in the market should use this strategy.
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Empowering your marketing approach involves switching your focus from one buyer to many. Instead of trying to bring one buyer on the market to the home, you want to bring the entire market to that home. By doing that, you can create competition and urgency among buyers. This all but guarantees you to get the best price possible. I think every seller should use this strategy in a seller’s market like this.

Making the switch to an empowered home sale involves a lot of strategy. A solo agent can’t do it on their own; you need an entire team. If you have any questions for us or are interested in learning about how we can make your home sale empowered, give us a call or send us an email. We look forward to hearing from you.